Healthcare Brands, Scaled Properly
What We Do
Helping Healthcare Businesses Attract More Patients Through Content, SEO & Advertising. We combine content, strategy, websites, and advertising to help healthcare brands grow. Creating systems that work in harmony, allowing you to focus on providing the best service, while we help bring people to it.
High‑quality, story‑driven visuals that reflect the essence of your space and showcase your brand at its best.
❋ Photo + Video Content Production
Consistent, high‑quality posts and strategy that strengthen your brand presence and keep your audience engaged.
❋ Social media Marketing
Targeted, data‑led ads designed to increase bookings, reduce wasted spend, and grow your business reliably.
❋ Google + Meta Ad Optimisation
Our Services
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‘High-quality video content that genuinely told our story’
- Stephanie (Home Physio Care)
Our Founders
Matthew and Amaar are UK-based film‑school graduates turned creative partners, bringing together more than a decade of combined experience across documentary, commercial, and digital work. Their backgrounds in visual storytelling, cinematography, and content strategy allow them to approach each project with balance, pairing creativity with structure to help healthcare brands grow with intention.
Amaar Zafar
Co-Founder | Amaar@flowthirtyseven.comAmaar is a Brighton‑based cinematographer and documentary filmmaker whose work spans commercial, narrative, and charity projects around the world. His approach blends striking visuals with thoughtful storytelling, shaped by years of experience working across different cultures and creative environments.
Matthew Deeley
Co-Founder | Matthew@flowthirtyseven.comMatthew is a director, visual storyteller, and videographer turned content specialist who combines over five years of video production experience with digital marketing strategy, blending creative storytelling with a strong interest in analytics to help businesses grow through consistent, high-performing online marketing.
FAQs
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We help healthcare brands grow through a combination of content creation, paid advertising, and funnel conversion strategies.
Rather than just doing one of these, we focus on building a system that brings in consistent bookings and long-term revenue.
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Most agencies focus on either content or ads; we focus on how everything works together.
Flow 37 is built around a full growth system, combining high-performing content, paid traffic, and optimisation to turn attention into actual paying customers.
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We specialise in healthcare businesses such as:
Physiotherapists
Chiropractors
Osteopaths
Massage clinics
Home care companies
Audiologists
Private healthcare clinics
This allows us to deeply understand your audience and create strategies that are tailored to your industry.
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Every business is different, but most clients begin to see traction within the first 8–12 weeks as campaigns and content start to optimise.
Our focus is on building sustainable, long-term growth rather than short-term spikes.
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Not necessarily. We work with a range of budgets and can scale strategies based on your current position.
Our goal is to make your marketing profitable, meaning your investment should generate a return as we grow together.
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We focus primarily on retainers, as consistent marketing is what drives real results.
However, we do offer limited one-off projects which can often act as a starting point before moving into a longer-term growth plan.